The problem is, Search Engine Optimization is getting more and more complex with each passing year and it gets harder to resell seo as time goes by. The online space is getting larger and more competitive, Google updates become more sophisticated, and it is simply not as easy to do SEO services as in the old days. In the past, even very simple techniques like keyword stuffing used to work, entire websites could get ranked to the top in no time. Now it's a complex system of elaborate rules that are perpetually changing. It takes time to implement it too. A modern white label SEO reseller expert must not only be experienced, patient and have a fixed set of skills, he must also keep up with the changes.
Most business that need an SEO reseller program are local businesses. But local SEO suffers from intense competition. Practitioners now complain that it's becoming more difficult to rank local websites. You have to employ more and more elaborate tactics, but it really helps if you have a streamlined procedure for ranking any website.
Backlinks are another story. Without link building, no website can rank for competitive keywords (which are basically all local keywords). But how to generate backlinks? It's a whole science, or art, if you like. It's not as simple as to order a bunch of link building from some online service. It's necessary to have link building from the right website, and it's necessary to be careful so as not to disrupt any rankings. That's why it really helps if you, as an agency, have direct access to premium publishers.
In other words, to do label SEO without anyone's help is pretty complicated, and costs add up quickly. The job of SEO services is hard: they have to keep track of Google's algorithmic changes, keep an eye on the competition and regularly explore new opportunities to stay competitive and informed. If there is a whole agency to which you can delegate your ranking tasks, life becomes easier.
Compared to other solutions, SEO resellers have enormous benefits. Not only are they cost-efficient and can save you a lot of money, they can make your work easier in general. With their help you can wholly focus on your core competency and outsource all the hard work without losing your clients. You won't have to waste your time figuring out the nuances of link-building and other intricacies of the craft. An SEO reseller takes care of everything. You just have to keep looking for new clients and continue delivering results to them.
One of the most important benefits of SEO resellers is scalability to their clients, it matters a lot. In order to build backlinks you can, of course, pay a good freelancer, but you will only get so much. As soon as your client's demands grow and he asks for several hundreds of backlinks instead of several dozens, you're stuck. It becomes impossible to scale.
SEO resellers are much more flexible with their clients. They can easily adjust to growing demands because they have more resources and more connections. Keep in mind that seo services are very process-centered. If you have an established process, you can scale it up more easily. That's what SEO resellers do by leveraging their connections, resources and experience based on your and your client's demands.
Building backlinks is not easy for every client. Traditionally, link-building includes things like reaching out to various blogs and web outlets, asking for links, paying for guest posts, submitting press releases. This can not only be tedious, time-consuming and expensive, but also frustrating and ineffective if you don't know where to go. The SEO reseller takes the full responsibility for every stage of link-building. He chooses the publisher, curates the content, lays out a growth plan. Using his own connections and a publisher network, he guarantees that you don't have to worry about link-building again.
You're basically handing over your client's website to someone else, so it's important to choose your seo reseller programs for your business wisely. You rely on them, you'll be partnering with them, and you want the job to be done right. Here are a few important considerations.
Good reputation. You want to buy services from someone you can trust giving white label seo for clients. How reputable is a particular reseller? Do you trust them? Are they honest with you and willing to help your business? Don't forget that they'll have to work on your client's website, so your own reputation is at stake too.
Affordability. Unfortunately, expenses can pile up quickly from your clients. Local businesses usually operate on smaller budgets, incomparable to those of large corporations. Some seo services charge a very high markup, so it's important to find the right balance between price, quality and reputation. In the end, reselling should be profitable enough for you.
Real feedback. Consumer feedback can tell you how smooth the experience of other customers has been. If you can, try to find a real business that used the given service. Ask the community on social media. Try to find real, genuine feedback.
Expertise in your niche. There are obviously different verticals like local label SEO, e-commerce label SEO, B2B SEO. Each of them requires a different approach. It is preferred if your SEO reseller has experience ranking websites in your particular vertical with your specific clients.
Payments and charges to and from your clients. How exactly are payments made? What is the payment structure? What are the payment methods? Perhaps there's a monthly subscription plan, or you even have to sign a contract. If there are special bundle deals, find out about it in advance.
Quality of communication. Before ordering a package, contact the staff. How quickly do they respond? Do they show a good understanding of SEO? Sometimes an unexpected emergency situation can happen, and you don't want to have any delays before they react to it.
Years in business. A clients agency that has been around for long and has more experience is more likely to provide reliable, stable results. The problem with SEO is that old methods die fast with clients. If someone survives in local SEO for long, it means he knows how to adapt. A seo reseller program who has a long experience in resell SEO is likely to have developed a solid methodology, and his results will be more consistent.
Of course, even when you finally found a good SEO reseller, you should monitor the performance closely. Some resellers offer an individual dashboard, which is very handy and saves time. They must inform you about such tools in advance. Otherwise you'll have to rely on traditional reports and communication channels. Good communication always helps to prevent problems.
The SEO reseller must provide weekly reports. Watch the stats closely. Stay in touch and ask questions if something is not clear. Perhaps there's a new Google update coming, then your SEO reseller should notify you. What are your plans for link-building? Perhaps you've got a new client, or you feel the need to increase the amount of backlinks for your current client. In any case, it's your duty to inform the reseller on your plans so that he can adjust in time.
Track backlinks for your clients. Backlinks are the nutrients of the website, so to speak. Their quality matters, but quantity, not so much. Spammed backlinks, backlinks that come from unrelated or lewd websites, backlinks that don't have much context are not particularly useful. They can be rather harmful, in fact. Watch the quality of the backlinks provided to you by your reseller. If you found a backlink that is of unacceptably low quality, make sure to notify the reseller. If your backlinks have a DA score different from what's been promised, don't hesitate to confront the reseller with the fact too.
Track keywords. This is the most important part. In the end, you want to achieve good rankings for your client's website. If no keyword has been ranked, then there's no traffic, no visitors, no results. In order to monitor keywords and keep track of ranking, you can use any tool. Keywords are not identical: some have more search volume than others. Unfortunately, keyword tools are not always accurate when it comes to search volume. The stats are often skewed, keep that in mind. Besides, some keywords have a lot of long-tailed variations which are not counted as search volume. Anyway, watch the progress and take notes of the keywords you ranked for. The good thing about keywords is that it can be immediately seen if the website has ranked for a certain keyword: you simply type it in Google and check if the website is there. Your client can easily see the results.
If you want to offer SEO services to someone, you can completely avoid the headache of building backlinks, doing keyword research, analyzing the competition and ranking the website for specific keywords while still having your job done. Outsourcing it is so easy.
Keep in mind that a SEO reseller program is a highly critical service. Nowadays it is absolutely vital to both local and global businesses worldwide. Recent data speaks for itself: almost half of business managers from different fields express an intention to raise their white label SEO expenses. SEO budgets are clearly growing, and this is a global trend that affects both B2B and B2C. According to all projections, white label SEO will continue to grow in the upcoming years. All this means that you simply cannot neglect the SEO reseller program needs of your clients, and SEO reseller services are the answer for your clients. - The Rank Way Rights Reserved.