Best Tools and Software for SEO Agencies

Search engine optimization (SEO) has long been one of the most beneficial marketing strategies. As it turns out, SEO can do wonders for every type of small company or website, so it's not surprising that it's become so popular. Even if the level of competition has been rising, search engine optimization is still a fantastic way to expand your business in the modern market, and for chiropractors doing this using a specific SEO for Chiropractors is a better choice than normal SEO, as they need to reach clients for different needs.

However, there is a significant barrier to entry. Due to a lack of in-house expertise, most businesses outsource their SEO efforts to third-party agencies. SEO tools are essential for marketing agencies.  You probably have a lot of customers, and they will be less satisfied until the tools you use for their websites are more powerful and provide more for them, as for web design you can also learn how to start a web design agency if you're interested in this area too.

In this article, we'll discuss the top SEO software your agency should check out


This is a great option to get started with if you're looking for a unified solution to manage your on-page and off-page SEO needs. SEMRush has been a leading SEO tool for many years, and now it is used by many firms in their day-to-day operations.

What you can accomplish with SEMRush includes:

  • Tracking Backlinks
  • Keyword and website rank tracking service
  • Assessing the Competition
  • Researching Relevant Keywords
  • Web page-level content optimization
  • SEO Site Audit

Google Analytics

Gaining access to your client's Google Analytics accounts is a necessary first step in managing their SEO before going on to more advanced paid tools. As an SEO firm, you need to be proficient in using Google Analytics and understanding the data it provides, while also learning white hat SEO techniques can also be good for your business.

Google Analytics provides information like:

  • Website Views (more accurate than any of the other premium SEO tools here)
  • Best-performing websites
  • Channel-specific web traffic analysis (social media, paid channels, organic traffic, etc.)
  • Success with Pay-Per-Click (Google Ads) Campaigns

Whatever paid SEO software you use for your customers, you should always begin with the fundamentals of Google Analytics, while also using tools for competitor analysis which is also important in SEO.

Google Search Console

Apart from Google Analytics, there is another free service you should use before moving on to premium ones. When assessing the SEO health of a client's website, Google Search Console is an SEO firm's best friend. Some of the tasks you can do when using this service include:

  • Identifying technical SEO faults, including site load delays, 404 errors, and other issues
  • Determine your top and bottom ranking pages.
  • Provide a sitemap.
  • Look into crucial numbers, including impressions, clicks, and click-through rates.
  • Examine your indexed and unindexed pages

Checking in on Google Search Console regularly is essential for keeping tabs on the health and efficiency of your client's websites.


The competition between SEMRush and Ahrefs is like that between Coke and Pepsi. Either one is great; preference is all that separates them. Whatever your drink of choice is, you should consider using Ahrefs as your next search engine optimization tool. All your SEO needs, from on-page optimization to off-page tasks like link building and competition analysis, can be met with a single subscription.

Here are a few of Ahrefs's best features:

  •  Assessing the Competition
  • The Reports on Backlinks
  • Search engine optimization inspections of websites using their site explorer
  • In-depth analysis of relevant keywords, including how they're now ranked, Ranking history overview
  • Excellent add-on for Google Chrome

The fact that many SEO companies rely only on Ahrefs for all of their SEO needs speaks volumes about the effectiveness of this software.

Screaming Frog

For a long time, firms, freelancers, and in-house marketers have relied on this as their go-to technical SEO analytical tool and crawler. To find out what your client's site is missing before you begin more advanced SEO work, enter their URL into Screaming Frog.

Screaming Frog features allow you to accomplish a variety of tasks, such as:

  • Detecting broken links, redirections, and malfunctions
  • Examine the page names, headers, and graphics
  • Find both indexed and unindexed pages
  • Make XML sitemaps
  • Find duplicate pages, titles, and descriptions, among other things


You'll likely acknowledge MOZ as a major player if you've been doing search engine optimization. Rand Fishkin, the company's former creator and author of the MOZ blog, is responsible for some of the most innovative work in the SEO industry, and working with people that know how to use this is essential for your SEO efforts, so learning to choose the right SEO company is important for your business as well. Link Explorer is the premium MOZ's best feature.

Link Explorer allows you to accomplish the following:

  • Track client and competitor backlinks
  • Track link intersections
  • Domain authority checker


GTmetrix is a technical SEO software for agencies that analyzes your customers' websites for load speed and other performance flaws. Google has acknowledged on many occasions that website load time affects search engine rankings. Therefore, you should guarantee that all pages on your customers' websites load in a flash. More significantly, everyone from all around the globe should have the same page load time.

GTmetrix enables you to;

  • Check the loading speed of each page on your website
  • Access comprehensive reports on the health of your website
  • Get all of your pages' Lighthouse data

Essentially, it will identify slow-loading sites and indicate why they take so long to load.


Clearscope is the SEO software you need to optimize and produce outstanding content if you want to improve your client's search engine rankings. Clearscope provides detailed instructions for improving a website's search engine rankings in any context, whether you're trying to rank higher in local search results or take on industry leaders.

Through Clearscope, you can

  • Determine which pages rank for your target keyword
  • Analyze your content's length and keyword coverage to see how well it is doing
  • Give the precise keyword phrases that can improve your search engine rankings
  • Show how lengthy your content must be to rank effectively in SERPs
  • List the number of times your selected keywords have been searched

It takes a lot of time and effort to manage an SEO firm so learning the different prices for SEO reselling and budgeting is important to give the best attention to your clients. In addition, staying ahead of the competition is more challenging than ever due to rising customer expectations and Google's tendency for regular algorithm updates. Make your customers happy and dominate search engine results pages by using the best SEO software for agencies from the list.

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