Do this SEO Competitor Analysis easily and fast

 The primary goal of SEO is to be ranked at the top of Google's search results. At least every company uses SEO optimization on its website to increase traffic. But, it would be best if you compete with your rivals, who probably target the exact keywords to ensure that they have a spot on the top.

 Competitor analysis is an effective way of establishing your competitors' strategies and then creating better strategies. The goal of competitor analysis is to help you improve your current strategies and remain competitive.

 Your close competitors are probably conducting analysis and examining your website right now, so why should you not do the same? Competitor analysis helps you get higher rankings by studying your rivals to see what works better for them.

 Tools for Competitor Analysis

 The main recommendable tools you will need are:

  • Keyword Research Tool
  • On-page SEO Crawler
  • Backlinks Checker

The following are the highly recommendable tools you can use during your competitor analysis. You can also use any other tools found online as long as they will give the desired results.

SEMRush – This is an all-in-one marketing tool that helps clients with comprehensive traffic and website analysis.

Ahrefs – Ahrefs remains the leading and the most powerful backlink explorer and analyzer in the market.

Mangools – This tool provides you with a complete set of reliable tools, including a keyword research tool KWFinder.

Here is a checklist of things that you should do to complete an SEO competitor analysis.

Identify your competitors

 Knowing your competitors and what they offer helps you know what you're up against in the market, and tell you what to sell, push and do. But analyzing each URL in the search results is a waste of resources, energy, and time.

 To effectively identify your competitors, look for websites providing similar services and products that you have. These will be your direct rivals, and they're probably ranking using other keywords you might be targeting. After listing the competitors, choose 2 to 3, and analyze them. It will be time-consuming if you analyze all the competitors you identify.

 Identify competitor's keywords

 Keywords are the foundation of good SEO. Use tools such as Ahrefs and SEMrush to discover your competitor’s keywords and the pages ranking the identified keywords.

 Find your competitors’ top-performing keywords, and capitalize by optimizing them. Identifying your competitors’ keywords provides you with two opportunities:

 First, you will use the information to fill your content gaps. For example, you will find the keywords your competitors rank for and you don’t, and then you create content using such terms.

Second, compare your content to that of your competitors and implement your rivals’ best practices to improve your SEO and content.

 Evaluate keyword difficulty

Before you analyze specific on-page SEO or link-building strategies, you must evaluate your competitors' SEO strength to gauge if you can do auto seo. Use your competitor analysis tool to assess your competitors’ total domain strength. Then, you can analyze specific factors, including:

  • Domain authority
  • Social signals
  • Alexa rank
  • Backlink data
  • Indexing in search engines
  • Catalog Listing
  • Domain country and age
  • Traffic volumes

Note down the information and establish any weaknesses that can be used to your advantage. The higher the keyword difficulty, the stronger your competitor's SEO and the harder it becomes to outrank them.

 Check competitors' backlinks

GrowthBar, Ahrefs, or Mangools are the commonly used tools when scanning for your competitors’ backlinks. Ahrefs backlink checker is an excellent tool that can be used to check competitors' backlink profiles. It has a feature that aids you in setting up backlink alerts.

Checking for competitors' backlinks is a crucial phase in SEO competitor analysis. Using Ahrefs backlink checker, you will receive a weekly email listing all your competitor’s backlinks. You might come across that they did accountancy seo in the past and therefore have some unique backlinks.

When checking your competitor’s backlink profiles, you need to focus on the following:

  • Check which websites your competitors are receiving links to have an idea about their link-building strategy.
  •  Compare your domain rating with your competitors to have a hint of how far or close you're to your competitors’ authority and links.
  • Check out the anchor texts your competitors often use to know which keywords are used when ranking.
  • You can also find the most linked-out pages to determine the top-performing pages.

Analyze their on-page SEO

Use your SEO crawler, such as Netpeak Spider or ScreamingFrog, to crawl your competitor's website. The SEO crawlers will play an important role and show you a sneak view of your competitor's on-page SEO. You'll see the headings and subheadings, a list of title tags, structured data, meta descriptions, redirects, site structures, and more. This is just part of the entire seo tasks workflow.

 Remember, you can export some of the displayed data. You only need to find how your competitor's pages are optimized to rank high. Also, areas not optimized by your competitors will be shown in their on-page SEO report. Use this information to know what to include and avoid in your optimization process.

You should pay special attention to (i) metadata and (ii) headline strategies (proper tail tags, title length, number of keywords in the title, etc.).

 Unravel your competitors' internal linking strategies and utilize the information to benchmark your on-site SEO strategy and efforts.

The idea is to figure out which areas they’re doing well, learn from it, and do better by knowing what they’re missing.

Acquire traffic insights

Use free SEO tools like SEMRush to acquire your competitor's traffic insights. Enter your competitors' URLs to find the keywords used to fetch organic website traffic.

SEMRush Traffic Analytic tool will help you examine the following:

  • User behavior stats.
  • Desktop and mobile traffic
  • Traffic sources analytics.

 All the collected data will assist you in analyzing your competitor’s digital marketing strategy and determining the rival’s capabilities. The data can help you study audience behavior and have a sneak preview of your competitor's traffic quality. You can also analyze unique visits, bounce rate, average visit duration, and page visits.

You have now learned how to conduct a competitor's analysis successfully, and the next step is to create strategies that can help you outrank your rivals and increase your lead. Use the data collected to improve your SEO by making small improvements.

Keep tabs on your competitors' SEO and monitor your ranking often to improve your position. They will most often be doing permanent whitelabel local seo since you've already spotted them in the top spots already. Remember, SEO competitor analysis is done by paying particular attention to your competitor's content, backlink-building efforts, and keyword research. Your goal is not to mimic your competitors but to benchmark your efforts and do it better. 

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