Did you know that approximately in 2015, only 66 million Americans used search engines to order food worth $8.7 billion? During the pandemic, the numbers doubled. Today, 86% of Americans have used search engines to decide what and where to shop and eat. The restaurant industry is saturated and competitive, so you need SEO services to stand out in a crowded niche.
SEO focuses on improving rankings in Google search research to ensure that people find your restaurant when they try to look where to get their meal. You can work with an SEO restaurant agency and strategize to improve online exposure, inline increase ranking, and customers.
Most people find their local restaurants using search engines, and 77% of them visit restaurants depending on their websites. About 70% of diners avoid restaurants due to the information on their websites. This means you should take advantage of the available SEO services for restaurants.
Let’s get right at it so you have no questions at all.
What is Restaurant SEO?
The marketing environment has changed, and past profitable strategies such as radio advertisements, brochures, and direct mail have been overtaken by digital marketing techniques. Companies focus on SEO services for restaurants to rank highly and help their clientele to locate them easily. Therefore, it is important to look for the best strategies that can generate leads.
With SEO, you will target your ideal customer in the restaurant industry. SEO services for restaurants can help restaurant owners attract more diners. Restaurants can optimize their websites to ensure they are highly ranked and appear on the first page of Google searches. SEO can improve visibility online and also improve the quality of the restaurant’s website by making it easier to navigate and more users friendly
What Makes SEO Services for Restaurants Different?
All businesses require SEO services to rank and remain competitive in the market. But the restaurant sector has changed, and customers now look for information online at home or traveling.
To successfully reach the customers' targets, restaurants require strategic support and services from a restaurant SEO agency with a better understanding of what sets this industry apart, even for hollistic marketing with their unique metrics for their specific industry.
The necessity of mobile
Mobile phones are frequently used devices when searching for information about restaurants. Responsive websites are a requirement for restaurants, and they should be mobile responsive and easy to access by would-be diners. When an individual searches for "restaurants near me," they should find you.
Search engine local search and map results
Proper Google Maps optimization for your restaurant helps improve your online ranking. Google provides a list of restaurants with complete Business profiles when an individual looks for a restaurant online near them.
Customers would like to know other fundamental details about your restaurant beyond its appeal and ratings — such as hours, location, and menu. Your website should display this information to optimize your value online. When using search engines, the menu should be readable online.
Reasons SEO Services Restaurant Services are Important
Restaurant SEO helps improve visibility and increases your online presence. SEO for restaurants can help you find new customers and guests. You can use restaurant SEO services to attract more local customers and rank higher than your competitors.
Grow your Business
The food industry is constantly booming, and customers want to use their mobile phones to search for their favorite restaurants through search engines. When Google ranks your site higher, you enjoy massive traffic to your website, which can translate to a reservation of online orders.
High Return on Investment
When you grow your SEO score, you enjoy a high return on investment (ROI) because more customers will find you on Google organically without spending on ads. You get good revenues from increased clientele.
Drive traffic and attract customers
When Google ranks you higher than your competitors, you will attract a high number of clients. Most diners will pick restaurants that come up in the first five results for their searches. Use SEO to drive traffic and attract customers without worrying about competition.
SEO Services for Restaurants
Here is a list of the SEO services for restaurants that will improve your ranking and online visibility.
The core to success in search marketing is through a business website. Onsite page SEO optimization ensures that your website is built to rank well in Google searches. On-page optimization is achieved by focusing on page titles, meta descriptions, page content, headings and subheadings, and URLs. The goal of on-page SEO optimization is to create a solid foundation for your business by allowing your website to be successful.
SEO Analysis & Audit
One of the essential SEO services for restaurants is SEO analysis and audit. An SEO audit entails the process of an in-depth evaluation of the weaknesses and strengths of your website from marketing and technical perspectives, this will go straight into the proposal created for the restaurant owner way before any contract is created.
A complete SEO website audit provides insights on increasing traffic and ranking higher than competitors.
A thorough analysis and audit is a multi-step process where your website’s online presence is examined and compared with other top-ranking competitor restaurants.
SEOptimer is a tool that can perform detailed SEO analysis and provide you with actionable and prioritized recommendations to improve your ranking.
Items considered during SEO analysis and audit include:
- Technical Website Analysis – Speed, ease-to-use, mobile friendly
- Content Structure – Do your pages have enough content and keywords for a higher ranking?
- Backlinks – Do you have quality sites linking to your restaurant website?
- On-page Optimization – Are your pages keyword-focused?
Restaurants Keyword Research
The backbone of quality search marketing campaigns and analysis is keywords. SEO services for restaurants entail keyword research to establish the terms your customers must search for. After finding the keyword terms, the content is fine-tuned to match the restaurant's service priorities, this would be way different if the client would be for example a car dealership, with unique marketing tactics.
Links are the biggest differentiator between restaurants that do not rank and those that rank well. White-hat-link-building strategies are preferred for building effective backlinks. SEO services for restaurants include using unique campaigns to generate links and connections from the most authoritative sites in the restaurant industry.
There is absolutely nothing wrong with seeking SEO services for restaurants. If you operate a restaurant, you’ll require SEO services that will raise your presence above the crowd. The main areas you need to address to improve search results include on-page optimization, restaurant keyword research, SEO audit and analysis, and link building.