How to track the rankings of an SEO Agency Campaign

One of the most common mistakes most SEO practitioners make is that they don’t bother tracking the performance of their campaigns. This is common after such campaigns are successful. The point is, every campaign, whether meant to rank a web page or an ad, should be tracked no matter the performance. Tracking your campaign performance gives you room to analyze the situation, know what works for you, and make adjustments where it is needed. Experts who indulge in agency rank tracking use it to retain clients.

With all the data in your hands, you can analyze different metrics and know the exact explanation to give your clients. Before doing this, you must understand the rudiments of tracking your ranking campaign and how the agency rank tracking system works. This knowledge will not only empower you with enough information to face your clients, but it will also create more room for moderation, leading to faster growth.

Not everyone can afford an SEO Agency Campaign; but there are also the ones that carry out proper agency rank-tracking activities. For this set of people (who can’t afford an SEO agency campaign), who are mostly independent webmasters, there is a need to understand how to track their ranking. This article is focused on providing that information and other necessary details. Just follow. 

What is SEO Tracking?

No matter the type of website you wish to rank, whether it is an e-commerce platform, company website, sales page, or blog, it is important that you evaluate or appraise the success of your campaign. So, what then is SEO tracking? It is the process of weighing, comparing, and appraising the performance of an online campaign, via leads or via traffic.

Whether you are working with an agency or not, it is important that you carve out a strategy. A good SEO strategy plays an important role in tracking your campaign. For those who are not using an agency rank tracking system, and decide to handle the ranking procedure themselves, there are some decisions you must take that will help you with the process. They include: 

• A brief history of your company. 

• Money value of your qualified lead.

• Decide which of your products/services are the most profitable. 

After you are done deciding these factors, it is time you come out with progressive goals for tracking your campaign. Note your goals must be specific, shareable, and measurable. This goal should be able to define the exact metrics that are worth tracking and why often they should be reviewed. And for those agency rank tracking services, they should also come up with ways to report, share, or communicate the performance of this tracking process to their clients. Also, reviewing your SEO metrics is not a one-time thing; you should decide on how often you want to be reviewing these metrics; this is because these things are progressive: results can easily change the next minute. 

 SEO Campaign Metrics you Should Monitor

1. Organic/Natural Traffic

One of the best ways to know that your SEO ranking campaign is doing well is when you start generating organic traffic. To do this, you must get your platform integrated with tools like Google Analytics which we consider the most comprehensive of them all. 

2. Traffic Conversions

Getting organic traffic is not enough, but getting converting organic traffic is. This is peculiar to some webmasters, e.g., those operating an e-commerce platform, online course purchases, or random online stores. But for those businesses that deal in offline merchandise, e.g., offline services, etc., you can justify the progress of your conversions when you start receiving calls or emails from prospective clients, which should be part of the seo program

3. Keywords Ranking

As you know, the operations of search engines are constantly changing, and it is only rational that you move with the trend. As the search engine algorithm changes, your keyword choice should also change. There are a lot of keyword tracking tools out there, e.g., Google Search Console, Ahrefs, Semrush, etc. The job of these keyword tracking tools is to monitor the search volume of these keywords on major search engines like Google, Bing,  and Google Maps. You should choose the best time to do this: daily, weekly, monthly, or occasionally. But we recommend you make it a daily routine because keyword ranking is a highly competitive niche; you might get left behind too soon. By tracking your keywords, you are giving your online platform an opportunity to stay ahead of the competition.

4. Competition Analysis

Even if you are using the agency rank tracking approach, at some point, they will demand to know which of the competitors you feel are the strongest, and it's very niche based, if you were a car dealership you'd only look at similar websites. The point is it is important to stalk your competitors once in a while, understand what they are up to, the kind of keywords they use, their domain authority, the topic they are working on, and just about anything to make you stay in the competition.

5. SEO Website Health Status

The general health status of your site’s SEO determines the performance of the site in general. It will also give you heads-up on how best to dictate and correct simple technical errors that could hinder your site’s journey to ranking tops on SERP. This is where we advise that you employ the services of a professional SEO agency, and we will recommend The Rank Way: an SEO company with the right tools and professionalism, to conduct regular SEO health evaluations on your website and correct any technical issues identified during the process. 

Another SEO metric you should be tracking is the Backlinks. Only a few webmasters pay enough attention to this part of the SEO tracking process, even with its huge relevance. When your website/blog has broken links, it affects its SERP ranking. Although it is often not the fault of the SEO practitioner, we advise you to consider conducting a Site Audit once in a while.

A site audit process helps you run a diagnosis on your site to dictate issues that hinders its SEO ranking. It is a sure way to dictate the problems like duplicate content, broken links, 404 pages, etc. But if you feel the whole SEO tracking process will be a problem, we’d advise you to consult an expert.

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